NATURAL BORN APPAREL

This series reappropriates a once-trendy design format (originally used to list fashionable global cities) by substituting in the names of notorious American serial killers. In doing so, it critiques the mechanisms of recognition, value, and consumerism under late capitalism. Influenced by Sartrean existentialism, the work reveals the absurdity of fame detached from morality, and interrogates the transactional nature of identity, infamy, and cultural memory in a system that commodifies even horror. The shift in color palette from black-and-white to white-and-red evokes both purity and bloodshed, implicating the wearer in the spectacle of violence-as-style.

• 50% cotton, 50% polyester
• Pre-shrunk
• Classic fit
• 1x1 athletic rib knit collar with spandex
• Air-jet spun yarn with a soft feel
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem